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Stock video vs. filming
Video Production

Dec 2, 2024

Stock video vs. filming

Are you considering using stock footage instead of filming? Stock video footage is pre-filmed video that can be purchased and used in a range of videos or films...

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Developing talent in video production: what do young people look for in careers?
Video Production

Sep 2, 2024

Developing talent in video production: what do young people look for in careers?

Do companies give young people opportunities to start their career? Developing young talent is central to our ethos at Zoomfilms, but there’s an exchange...

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Why use video testimonials?
Video Production

May 16, 2024

Why use video testimonials?

Word-of-mouth is still one of the most powerful marketing tools. Having video testimonials provides your potential clients with a ‘from the horses’ mouth’ recommendation from your existing satisfied clients, which reinforces trust and credibility.

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If it's visual, it's a winner.
Video Production

Mar 11, 2024

If it's visual, it's a winner.

Yep, video is exploding online, people can’t get enough. Think ‘how-to’ videos on YouTube, those wacky Reels on Instagram and of course the...

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73% of consumers are more likely to purchase a product after viewing a video
Case Study

Apr 27, 2021

73% of consumers are more likely to purchase a product after viewing a video

Product videos are having a positive impact on sales; 73% of consumers are more likely to purchase a product after viewing a video of it. One company that is taking...

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Documentary for conservation
Case Study

Nov 20, 2019

Documentary for conservation

ZOOMFILMS recently had the privilege of producing a film that carries a message of conservation, a topic that is close to our hearts as a company. Cheryl Anne...

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Video, SEO & your brand
Video Production

Jul 5, 2019

Video, SEO & your brand

Video production has become a mainstream marketing tool and is considered the most effective for inbound marketing. Search Engine Optimisation is vital, and video...

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So, why should customers choose you?
Video Production

Aug 10, 2018

So, why should customers choose you?

Video production and video marketing needs to be engaging and relevant in order to be effective. Marketing experts and almost anyone who owns their own business...

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Never underdress for a big occasion
Video Production

Jul 19, 2018

Never underdress for a big occasion

Video power guide 01: Corporate Identity Every video clip you put out into the public domain is a BIG occasion. Your corporate film production must reflect...

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