73% of consumers are more likely to purchase a product after viewing a video

Product videos are having a positive impact on sales; 73% of consumers are more likely to purchase a product after viewing a video of it.

One company that is taking full advantage of the power of video is our client, Nikwax.

Nikwax are manufactures of high-quality cleaning and waterproofing products which are proven to revive, extend the life and enhance the performance of clothing, footwear and equipment. Zoomfilms have partnered with Nikwax to create promotional videos for their wide range of products.

Incorporating video into product advertising as part of a brand’s digital marketing strategy has multiple benefits that other media can’t provide.

Why video?

1. Creating videos enables a brand to speak directly to their target market about their products – Video appeals to more of our senses, this means a brand can create a deeper connection with viewers through video and can show and tell exactly what they want to about their product in a combination of visual, audible and emotional messaging making it a far more engaging experience than written text of still images.

2. Putting the product into context - By placing a product in a setting relating to its intended use means the viewer can immediately identify and relate to its features and benefits, making the product more relevant, desirable or necessary to them and this is proven to have a positive impact on sales.
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3. ‍Expand product knowledge –Video transfers information infinitely faster than text or images. Showing a product in action in professionally produced video will make all of its features and benefits know to the viewer while simultaneously triggering a desire or need for the product or service.

4. Making it more experiential – Showing interaction and experience through motion pictures immediately brings your product to life and makes the product more personal. Music carries emotion and if carefully chosen or well composed, it adds a layer of control of the narrative and sets the tone of your video strengthening the connection it has with the viewer.

These are only four of an extensive list of benefits which video brings to digital marketing. With Nikwax being the global leader in manufacturing safe, high performance waterproofing, cleaning and conditioning for outdoor gear and selling over 35 products; video is perfect as translations into different languages can be easily applied ensuring each country is receiving the same message in the same way.

Contact us at hello@zoomfilms.co.uk to discuss product videos.