They aim to create precious memories for families to cherish when time together is all far too short. Zoomfilm’s knows Founder and CEO, Suzi Mitchell, on a personal level and we are proud members of the Titanium Circle. When Suzi contacted us to create and take part in a corporate video for the charity, we felt a great privilege to aid in the promotion of the incredible work they do.
The video is mainly aimed at businesses, to introduce the charity, what they do and the services they offer to families. It also promotes the four-tier Titanium Circle sponsorship package which businesses can join and provide vital funding that enables the Dream-Maker programme to continue delivering.Creating a video for a charity that works with such sensitive topics and stories needs to be approached with a lot of consideration and professionalism.
Capturing the seriousness of the family’s situation but also bringing to light how Taylor-Made Dreams have made a positive impact on the situation. The three families that took part in the video, talk through what the Dream-Maker Programme provided them with and specific elements that their children loved. By using the statistics of how many bucket list items have been delivered and the number of holistic and counseling sessions, allows potential supporting businesses to know exactly what their funding will be used for.
We also interviewed some existing Titanium Circle Members including our own Creative Director at Zoomfilms, which further increases reassurance and trust. Visibly seeing who the funds help as well as who contributes humanises the charity on every level and truly encourages corporates to get involved in whatever way they can.
