Your promotional film needs to engage your audience. Marketing Director, James Hart-Dyke and company owner Julian Squires wanted a promotional film for Learn Chess that showcased chess as a fun and ‘cool’ pastime. When we produced their video we combined sophisticated gaming (HUD format) title elements and ‘techy’ music with some of the spontaneous comments and joyful expressions of the contestants. We also took care to show the professional coaching and oversight that Learn Chess provide. All of this combined to create a unique, modern view of chess and the effort was a great success.
The on-screen titles give information about the benefits of chess while the footage and comments communicate the fun and professionalism of Learn Chess.
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