Corporate and Promotional film
Campbell’s of Beauly is a specialist retailer steeped in highland tradition. After buying the business, the new owners modernised the business model and operations. Their objective was to promote the company through video, showing a traditional company with a modern edge. Using modern filming and editing techniques ZOOMFILMS’ Creative Director brought the two worlds together in this stylised corporate video.
PROJECT: Magazine Launch / CLIENT: 6 magazine / PROJECT OBJECTIVE: Promotional film for the launch of a fashion centric magazine based in the Highlands of Scotland featuring acclaimed designs by fashion sensation Van Ells
Inverness based carpet retail and contractor Sharon Leon needed videos to promote to their domestic and contract markets to make sure that their retain market share as competition grew due to an increase in development sector. We produced both films which performed well for them online and at industry shows.
Aerial video and photography offer an effective solution in many sectors as well as a ‘WOW’ factor to your video production, ZOOMFILMS operates under CAA licence and is fully insured for your peace of mind.
Special permissions needed to be obtained in order to fly in and around structures, roadways and people. CAA regulations must be adhered to and we are fully compliant.
Large developments need an aerial perspective in order for their scope to be fully appreciated, we worked with Eagle Video to cover St Mary’s Island in its entirety for the landowners promotional purposes.
Testimonial / Training / Explainer
Testimonial videos are an effective way to promote your brand, product or services. Professionally filmed and produced testimonials give viewers a lasting impression that reflects well on your brand. This testimonial video for K-Rend incorporated aerial as well as land based filming and was added to their growing video library.
Some sectors have a need to provide specialist instruction to their market. Care Fertility commissioned ZOOMFILMS to produce a series of videos that provide their customers with ongoing detailed training on the administering of IVF medication.
PROJECT: Explainer video / CLIENT: Direct Line Flights / PROJECT OBJECTIVE: Offer practical instruction and guidance to customers on how to complete their booking and check in process on the Ryan Air website to alleviate telephonic enquiries.
RESULT: Over 15,000 views within 6 months saving DLF over 580 hours telephonic explanation time (equating to £6,960 at £12/hrs)