We’re all familiar with that age-old bit of marketing wisdom – people buy from people. And it’s never been more relevant than right now with the proliferation of video in marketing. But, people seek association and have a human need to connect, so brands that are personality-driven can use this to leverage a win-win outcome.
As a medium to promote a personality, video is extremely effective – its almost as good as a 1-2-1 meeting. When done right, it’s an ideal and effective way to augment the association of your personality with your business and brand.
This is particularly important if you’re an entrepreneur, a self-employed professional or if you’re running a small business where trust is imperative. You are the brand, but it isn’t always obvious to you.
An effective Brand Video has the power to present your personality to viewers and give them the chance to warm to you before they even call your number or respond to your advertisement. Our Creative Director, Ezio Taranto has interviewed many top executives and people of persuasion for their corporate or brand video.
The process is relatively simple:
- A short interview to get to know you and your brand objectives
- Set up the filming in a suitable surroundings that reflect your personality and brand
- Make sure you’re appropriately dressed and groomed to expresses your personality perfectly
- Apply the appropriate interviewing techniques to elicit the best responses
- Apply the correct filming and production techniques to further enhance your personality if needed.
It is important that we take the time to get to know you and gain a clear understanding of your brand objectives. Combining these factors with you USP (Unique selling proposition or value statement) we can then produce a brand video that sets you apart from your competitors.
ZOOMFILMS will help you to reveal your personal brand through professional video production. We use smart, collaborative script writing supported by high quality visual content to project the right image and voice for your unique personality and brand.
A personality-driven video is particularly helpful in the middle stages of your transaction funnel – when ‘nurturing’ leads to convert them into sales. You already have their attention, now get them to know, like, trust and consider you for their needs.
Show your customers, clients and buyers who you really are and who they are spending their money with in an effective brand video – talk to ZOOMFILMS to get the edge with your own personality-driven, brand video today.
Remember, people want authenticity, reveal yourself. CALL 07901 279132, email firstname.lastname@example.org