We’re all familiar with that age-old bit of marketing wisdom – people buy from people. And it’s never been more relevant than right now when online video has overtaken almost every other marketing tool available. People want to connect with brands that are personality-driven and they want to spend money with someone they feel like they know.
Video is a very powerful and effective ‘personal brand’ marketing tool. When done right, it’s an ideal and very effective way to bring your personality to life and to deeply connect your personality with your business – the service, product or experience you offer to the market.
This is particularly important if you’re a solo entrepreneur, a self-employed professional, a start-up or running a small business. You are the brand, but it isn’t always obvious to you.
The power of a personality driven video is to define the personality and to transfer it to video. Over the years our Creative Director, Ezio Taranto has interviewed many top executives and people of persuasion with strong personalities for their corporate video production. Using tried and tested techniques he is able to whittle out their unique personalities – and in other cases he has portrayed their quirkiness through smart filming techniques.
The first and most important task Ezio undertakes is to get to know the individual to define exactly who they are and their brand objectives. Once this has been established it’s a matter of defining how to film you, what you will be doing and what it is you offer, in a way that sets your brand apart.
Once defined, ZOOMFILMS we will help you to convey your personal brand through professional video production. We use smart, collaborative scriptwriting supported by high quality visual content to project the right voice for your unique personality and brand.
A personality-driven video is particularly helpful in the middle stages of your transaction funnel – when ‘nurturing’ leads to convert them into sales You already have their attention, now get them to know, like, trust and consider you for their needs.
Show your customers, clients and buyers who you really are and who they are spending their money with – talk to Zoomfilms to create your own high-impact personality-driven brand video today.
Remember, people want authenticity, reveal yourself today. CALL 07901 279132, email firstname.lastname@example.org or contact us here: ZOOMFILMS corporate video production Kent, Surrey and Sussex.